Portsmouth clothier promotes green products, practices

GreenFashionLine.com, a Portsmouth-based online company, hopes to spark a green revolution by promoting healthier attitudes through its products, business practices, and partnerships, all of which espouse a reduce-reuse-recycle approach to consumption.

The second sponsor is Greenfashionline.com, a clothing company that produces ecologically friendly clothing. The company is providing all of the t-shirts and t-shirt printing for the campers and counselors. All shirts provided will be produced in the USA. In addition, Greenfashionline.com has created a partnership with the New Hampshire SPCA whereby sales of their t-shirt line, luvourpets.org, benefit the NHSPCA. "We are very pleased to support another great organization that helps make a better world," said Paul Towle of Greenfashionline.com.
"The New Hamphire SPCA is delighted to have two such wonderful partners involved in summer camp this year," said Sheila Ryan, Director of Development and Marketing. "Their support is critical to ensuring that summer camp and other humane education programs continue to be available to our children." The New Hampshire SPCA Summer Camp is a very popular program where children have a great time interacting with the animals and learn a great deal about how to help create a humane world.

When Paul Towle talks about his future plans for the Green Fashion Line, the T-shirt distribution company that he founded last year, he makes a brief reference to the tenets of a traditional business plan: turn a profit, expand the business, and so on. Then he gets to the part that he really cares about.
   “The big dream is doing good in a bigger sense,” said Towle.
He goes on to talk of his dream of buying a ranch somewhere to operate as a therapeutic riding center; letting disadvantaged kids gain confidence on the back of a horse and reconnecting people with the environment.

            It’s a goal that reveals his degree in social work, with which he graduated from UNH in 1993. But what that degree doesn’t suggest is his ability to speak like a scientist on the various environmental problems of the day, his legal know-how that shows when he talks of trademarks and patents with, or the ability to assume the role of a businessman as he discusses profit margins and what it takes to start a business during a recession.

» Read more